Spring Fair 2026 is becoming the focus of attention of the business community and Vietnamese consumers, as the Ministry of Industry and Trade Web Portal (MOIT) plans to organize the largest national trade promotion event at the beginning of the year. With more than 3,000 booths spread over 130,000 m² at the Vietnam Exhibition Center (VEC), Dong Anh, the spring fair is a golden opportunity for businesses to promote their brands, connect with partners, and increase their revenue. Let’s explore the details of this event so as not to miss any important information.
When and where will the Spring Fair 2026 take place?
Time and location are two important factors that determine the success of any participation plan. The 2026 Spring Fair is held right at the peak of Tet shopping season, bringing the warm and bustling atmosphere typical of spring in the North.
Detailed schedule of the Spring Fair 2026
The official schedule for the 2026 Spring Fair has not yet been announced, but the event is expected to take place in January 2026, coinciding with the peak pre-Lunar New Year shopping season and forming part of Hanoi’s major early-year exhibition series. Detailed information regarding the opening ceremony, operating hours, and activity programs will be updated by the organizers in the near future.
Although there is no specific schedule yet, businesses should proactively prepare from now: build a plan to participate in spring fairs, find a unit to design and construct booths, estimate the budget, and develop a communication strategy early to meet the strong increase in shopping demand at the beginning of the year.
Venue of the Spring Fair 2026
The 2026 Spring Fair will take place in VEC Vietnam Exposition Center, Dong Anh, Hanoi.
Scale and product lines displayed at the 2026 spring fair
The 2026 Spring Fair is expected to be held with a scale of more than 3,000 booths with an area of over 130,000 m² at VEC Dong Anh, spread across many specialized exhibition areas. This is one of the largest shopping and trade promotion events at the beginning of the year, gathering businesses from many fields and industries. Below are 11 typical industry groups and outstanding products expected to be present at the 2026 Spring Fair.
- Consumer & Household Goods Industry
- Fashion – Textiles – Footwear – Accessories
- Food – Beverages – Agricultural products
- Cosmetics – Beauty – Health care
- Toys – Products for mothers and babies
- Industry – Equipment – Machinery
- Handicrafts – Gifts – Interior decoration
- Tourism – Services – Real Estate
- Technology – Media – Education
- Services – tourism – travel – real estate events
- E-commerce – sales solutions – logistics
Benefits of participating in the 2026 spring fair for businesses
Not only a place to sell products, the spring fair is also a strategic connection platform to help businesses develop sustainably in the new year.
Increase revenue by up to 50 million VND per day
According to statistics from the 2025 autumn fair, the average booths earned about 35 million VND/day in revenue, while many high-end booths reached 80 million VND/day. With an expected number of more than 1.2 million visitors at the 2026 spring fair, participating businesses have the opportunity to increase their revenue dramatically, with many booths estimated to reach up to 50 million VND/day thanks to the large number of visitors and high shopping demand at the beginning of the year.
Connect with strategic partners and sign major contracts
Participating in the 2026 Spring Fair helps businesses connect with strategic partners and open up opportunities to sign large contracts. The event creates an environment for direct meetings with distributors, suppliers, and businesses in the same industry, thereby promoting long-term cooperation, expanding business networks, and increasing competitiveness right from the beginning of the year.
Promote your brand to millions of potential customers
Participating in the 2026 Spring Fair is a golden opportunity for businesses to reach millions of potential customers during the peak shopping season at the beginning of the year. With a large and diverse number of visitors from families, housewives, young people, to businesses, your booth will be displayed directly in front of consumers, helping to increase brand awareness immediately.
Introducing the design and construction unit of the Hanoi fair booths
When preparing to participate in the 2026 spring fair, choosing a design and fair booth design reputation is an important step to help businesses make a strong impression on visitors and enhance their brand.
Gia Long stands out as a reliable partner with over 20 years of experience in designing and constructing exhibition and fair booths. This unit has a deep understanding of the strict regulations of the Vietnam Exposition Center (VEC) Dong Anh, thanks to its experience in constructing many large projects such as the A80 Exhibition, Hanoi Autumn Fair 2025, as well as leading international exhibitions such as Vietfood, Vietbaby, Vietbuild Hanoi,…
With the advantage of having both an office and a production factory located in Hanoi, Gia Long stands out as an exhibition booth contractor that delivers exceptional convenience: fast transportation just a few kilometers to VEC, 24/7 construction supervision, and the ability to flexibly adjust according to unexpected requests. This not only saves costs but also ensures the completion of the booth on schedule, especially important when the 2026 spring fair is scheduled to take place in January, right at the peak shopping season at the beginning of the year.
Below are pictures of booths designed and completed by Gia Long at major exhibitions in Hanoi. (Click on the image to see details)
Please contact Gia Long immediately for the Spring Fair booth design. With extensive experience and a team of exhibition experts, Gia Long will help businesses create impressive booths, optimize costs, and complete on schedule, ready to welcome guests from the first day of the event.
