Information about the CBME Vietnam 2026 exhibition

During the three days of the exhibition, a booth has only a few seconds to make a distributor stop. In the mother and baby product industry, those few seconds must also convey a sense of security. Are you looking for the schedule, registration process, or considering renting a booth at CBME Vietnam 2026? This article compiles information about the event, product categories, and design principles for mother and baby booths.

What is CBME Vietnam 2026? Quick information about the exhibition

Before discussing booth arrangements, your company needs to understand the following basic information about the event:

Who should attend CBME Vietnam 2026?

Each role has a different schedule, so the first thing to do is determine why you’re attending the exhibition.

The visitor group and their specific interests

Visitor figures for the year 2025

According to the organizers’ post-exhibition report, the group of dealers, distributors, and wholesalers accounted for 34.6% of visitors, while the C-level leadership group accounted for 33.54%. Visitors mainly came for business purposes, so booths had to have seating for negotiations. The 2025 exhibition took place from November 13-15, 2025, at SECC, together with SIUF Vietnam and APLF ASEAN. The organizers recorded 3,779 participants over the three days.

Product categories and product groups showcased at CBME Vietnam 2026

The product catalog shows which companies’ booths will be next to yours and which groups will be competing for attention.

• Maternal and Postnatal Care: Equipment, Products, and Services for Pregnant Women and New Mothers.
• Milk, nutrition, and nutritional supplements for babies: Powdered milk, infant formula, nutritional supplements, and vitamins.
• Diapers, wet wipes, baby supplies, personal care: Diapers, wet wipes, baby supplies, and personal care products.
• Strollers, car seats, cribs, and children’s furniture: Strollers, car seats, cribs, and furniture for children.
• Toys, educational toys, STEAM products, stationery: Toys, educational toys, STEAM products, and stationery for children.
• Baby clothes, shoes, and accessories: Clothing, shoes, and accessories, including newborn fashion.

Principles for designing an attractive booth for mothers and babies at the exhibition

When visitors are primarily professional buyers, the booth needs to look credible and be functional.

Checklist for booth design for CBME

The six items below form the checklist before finalizing the CBME Vietnam booth design.

• Brand recognition: passersby must immediately recognize the brand, from the logo and main colors to the key message.
• Sample display area: keep samples within easy reach and set up tables in groups for quick browsing.
• Negotiation area: a private seating area for discussing prices, quantities, and terms, separate from customer flow.
• Sample storage cabinet: a place to store spare samples and catalogs, keeping the storefront tidy.
• Lighting: Bright lighting on the products helps the booth stand out even among many other booths.
• Access routes: wide and spacious entrances allow for easy customer entry and exit.

Gia Long constructed the booth at CBME Vietnam 2026

For CBME Vietnam 2026, Gia Long approached exhibition booth construction as a B2B problem: a storefront that shows the brand immediately, an open display area where buyers can touch and compare products, and a private seating corner for talking price and quantity. Safe materials, soft colors, and a tall structure helped the booth stand out. See more of our work in exhibition booth construction for mother and baby brands.

Gia Long, your booth contractor, had staff on-site for all three days to handle issues as they arose, from lighting and electricity to quick structural adjustments. For first-time exhibitors, knowing a booth contractor is on standby means the team can concentrate on serving customers. 

Not sure where to start? Talk to Gia Long and get an exhibition booth design quotation for your next show. Please contact us at least two weeks before the opening date.

Conclude

CBME Vietnam 2026, taking place from November 19th to 21st at SECC, brings together the exact target audience that mother and baby businesses need to meet: dealers, distributors, and purchasing leaders. A safe, spacious booth with negotiation space will keep them engaged longer. If your company is planning an upcoming exhibition, please contact Gia Long via hotline 0931 843 359 for consultation and pricing.