Vietnam International Travel Mart (VITM) 2025 is one of the largest and most prestigious tourism events in Vietnam, attracting the attention of thousands of businesses. This article will provide detailed information about the fair, from time, and location, to outstanding activities and benefits for both businesses and visitors, helping you better understand this important event.

Overview of Vietnam International Travel Mart 2025

Vietnam International Travel Mart, also known as VITM Hanoi, is an annual event organized by the Vietnam Tourism Association (VISTA), under the direction of the Vietnam Tourism Association and sponsored by the Ministry of Culture, Sports and Tourism. Considered the leading international tourism fair in Vietnam and of regional stature, VITM 2025 promises to bring many opportunities for business connection, cultural promotion, and sustainable tourism development.

In 2025, the Hanoi International Tourism Fair is expected to gather 450 booths from more than 15 countries and territories, with the participation of more than 50 provinces/cities across the country. The event is not only a place for tourism businesses to introduce their products, but also an opportunity for tourists to explore green destinations, promotional tour programs, cheap air tickets, and unique cultural experiences.

Time and place of the event

VITM Hanoi will take place from April 10, 2025, to March 14, 2025
At I.C.E Hanoi International Exhibition Center, located at 91 Tran Hung Dao, Hoan Kiem District, Hanoi.

Tổng quan về Hội chợ du lịch quốc tế Hà Nội 2025 (Vietnam International Travel Mart VITM Hanoi) — Overview of Vietnam International Travel Mart 2025

Theme and Objectives of VITM Hanoi 2025

The theme of VITM Hanoi 2025 is “Developing Green Destinations, Elevating Vietnam Tourism”, emphasizing the promotion of green and sustainable tourism. In the context of climate change and the increasingly urgent need for environmental protection, the fair aims to spread the message of responsible tourism development, associated with the protection of natural resources and the promotion of the unique cultural values of Vietnam.

The main objectives of the event include:

Promote Vietnamese tourism brands in the international market.

Strengthening exchanges and connections between domestic and foreign tourism businesses.

Introduce typical green destinations, and encourage the development of environmentally friendly tourism products.

Promote the application of digital technology and artificial intelligence (AI) in the tourism industry, from service management to optimizing customer experience.

Highlights at Hanoi International Tourism Fair 2025

The Hanoi Tourism Expo 2025 will feature a series of exciting activities, serving both businesses (B2B) and visitors (B2C). Here are the main highlights of the event:

Business to Business (B2B)

VITM Hanoi 2025 is expected to organize about 1,200 business meetings through the organizer’s online system. Tourism businesses, airlines, hotels, and tourism promotion centers from more than 15 countries and 50 provinces/cities will participate to seek cooperation opportunities, expand markets, and develop new tourism products. In-depth working sessions and specialized seminars will help businesses update trends, share experiences, and build strategic partnerships.

Gian hàng được thi công và thiết kế hoàn thiện bởi Gia Long — The booth was designed and constructed by Gia Long.

Activities for tourists (B2C)

One of the biggest attractions of the Vietnam International Travel Mart (VITM) is Tourism Consumption Day, where the public can participate for free and explore tourism products at preferential prices. Some of the outstanding incentives include:

Cheap tours: Travel companies such as Saigontourist Group offer attractive promotions, with discounts from 300,000 to 6 million VND for international tours (Canada, USA, Northern Europe, Southern Europe, Brazil, Argentina, Thailand, Japan, Korea, etc.) and 500,000 VND for the 5th guest in a domestic tour group (Da Nang, Nha Trang, Da Lat, Phu Quoc, Buon Ma Thuot).
Discounted airfare and hotel rooms from major airlines and hotel chains.
OCOP products (one commune one product) and typical tourism products of regions, provide opportunities to explore the unique culture and cuisine of Vietnam.

In addition, visitors can also participate in art performances, minigames, and cultural exchange activities, making the experience at the fair rich and memorable.

Các hoạt động nổi bật tại VITM Hà Nội — Highlights at VITM Hanoi

Seminars and In-depth Talks

VITM Hanoi will organize many seminars and thematic discussions, focusing on hot topics of the tourism industry such as:

Digital transformation in tourism: Introducing new technology solutions, including the application of artificial intelligence (AI) in service management and enhancing customer experience.
Green Transformation: Discusses how to develop green destinations, minimize environmental impacts, and build sustainable tourism products.
MICE Tourism: Cooperate with the European Chamber of Commerce in Vietnam (EuroCham) to organize the Vietnam MICE Tourism Forum, promoting tourism by combining conferences, seminars, and exhibitions.
International Market Introduction: Update global tourism trends and cooperation opportunities with international partners.

Side activities

In addition to the main activities, the tourism exhibition in Hanoi also organizes many side events such as national and international cultural art performances, creating a vibrant atmosphere and attracting visitors. The image library displays beautiful photos of Vietnamese and international tourist destinations, providing an impressive visual experience. In addition, the technology experience booth introduces modern applications such as virtual reality (VR) and online tour booking platforms, enhancing the travel experience.

Benefits of VITM Hanoi 2025

For business

Participating in VITM Hanoi is a golden opportunity for tourism businesses, from travel agencies, and hotels, to airlines, to promote their products and find partners. Some specific benefits include:

International Connection: Meet more than 600 businesses from 15 countries and territories, along with 60 tourism promotion agencies and 8 airlines.
Increase revenue: Based on experience from VITM 2024, the fair attracted more than 80,000 visitors, with an estimated revenue of about 180 billion VND, and more than 10,000 stimulus tours sold.
Brand promotion: Businesses have the opportunity to introduce their products and brands to thousands of visitors and potential partners.

Gian hàng Gia Long đã thiết kế thu hút khách tham quan tại sự kiện — Gia Long’s booth was designed to attract visitors at the event.

For visitors

For the public, the Hanoi International Tourism Fair offers the opportunity to experience and purchase tourism products at preferential prices. Visitors can:

Search for domestic and international tours at deep discounts.
Explore new destinations, especially green and sustainable destinations.
Participate in cultural and artistic activities and experience unique OCOP products.

Choose a reputable booth construction unit

Hãy lựa chọn đơn vị thiết kế gian hàng tại VITM Hà Nội 2025 để tạo ấn tượng — Choose a booth design unit at VITM Hanoi 2025 to make an impression

To create an impressive booth design at VITM Hanoi 2025, selecting a professional construction unit is crucial. Gia Long is a leading provider in exhibition booth design and construction, with extensive experience in major events like VITM. Contact us via hotline or visit our website for detailed consultation and pricing for exhibition booth construction. A beautifully crafted and professionally designed booth will make your business stand out and captivate visitors.