Buon Ma Thuot Coffee Festival is an opportunity to promote the Buon Ma Thuot coffee brand, a specialty of Vietnam. In 2023, the Provincial People’s Committee sent an invitation to Miss H’Hen Nie to become a communication ambassador of the 8th Buon Ma Thuot Coffee Festival.
Miss H’Hen Nie – Communication Ambassador of Buon Ma Thuot Coffee Festival 2023
The 8th Buon Ma Thuot Coffee Festival was held in 2023 with the theme “Buon Ma Thuot – Destination of World Coffee“. Seizing the opportunity to promote the specialty of Buon Ma Thuot Coffee to international friends, gradually making Buon Ma Thuot become the destination of world coffee, contributing to enhancing the value and affirming the position of Vietnamese coffee on the world coffee map.
Not only stopping there, but Buon Ma Thuot Coffee Festival is also an event that contributes to improving the socioeconomic – cultural – social development of the whole province, improving the quality of cultural life and national spirit of the people in the province.
The appearance of H’Hen Niê as a Communication Ambassador for the festival promises to be a bridge for visitors and local people to feel all the profound quintessence of Buon Ma Thuot coffee and culture.
With the meaning of connecting ethnic groups in the province, and maintaining the great national unity bloc, and many investment activities in the exhibition booth construction. The 8th Buon Ma Thuot Coffee Festival continues to invite Miss H’Hen Nie to become the communication ambassador of the Buon Ma Thuot Coffee Festival.
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Miss H’Hen Niê is considered a bright candidate to become a communication ambassador for this year’s Festival because of her dedicated cooperation and active participation in each movement. It is expected that the program will be held successfully, and the festival information will come closer to domestic and international friends.
In addition, according to Mr. Duan – Deputy Director of the Department of Culture, Sports and Tourism of Dak Lak province, this is the second time they invited Miss H’Hen Nie to become the brand ambassador for the Buon Ma Thuot Coffee Festival because this is an Ede girl who has great influence from the community. More specifically, this is the child of Dak Lak village.
Not only that, H’Hen Niê is known for her simple and friendly lifestyle, although she is famous both at home and abroad. She always remembers that she is the child of the mountains and forests of the Central Highlands, the child of the village, wherever she goes, she also does not forget to introduce and promote her homeland to international friends, including Buon Ma Thuot coffee. . This is very valuable and should be respected.
The opening ceremony of the Buon Ma Thuot Coffee Festival is expected to take place at 8:00 pm on March 10, 2023, and close at 8:00 pm on March 14, 2023, in Buon Ma Thuot. Programs taking place within the framework are also held in Buon Ma Thuot and other areas in the province. In 2023, there will be nearly 20 special events taking place, contributing significantly to affirming and promoting the international brand.
Miss H’Hen Niê said that she was very surprised when she received an invitation to become a communication ambassador for Buon Ma Thuot Coffee Festival and said that she would try her best to promote the national beauty and culture, and the specialty of Buon Ma Thuot coffee.
H’Hen Niê also said that she was born and grew up in Dak Lak, so she was very happy when she received the trust of the Provincial People’s Committee to become a communication ambassador of the Buon Ma Thuot Coffee Festival this time.
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