Trade show flooring booth not only provides a surface for walking and lining but also helps create an impression and attract the attention of visitors to the exhibition. Making the most of opportunities such as choosing the right flooring type will help increase the effectiveness of introducing the brand to customers.
A few words about the trade show flooring
At trade shows, an impressive booth is an important factor contributing to a business’s success in finding and attracting potential customers.
To have a beautiful, outstanding booth requires many factors such as design, lighting, and sound,… and the detail you should not ignore is the booth floor. This is also a factor that helps upgrade and add highlights to your booth.
Trade show flooring is the area and space that businesses use to display products and services or to welcome visitors to the booth, where the business exchanges and provides information.
Information about flooring for exhibition booth types
Currently, there are many materials used to make trade show flooring on the market, from familiar materials to environmentally friendly materials. Finding and choosing depends on the booth design, budget, and your wishes for the image and feeling of customers when they visit.
Below are some popular types of flooring for exhibition booth design on the market:
Carpet
Perhaps this is a familiar product that is no longer unfamiliar when you are looking for flooring materials. Carpets bring a cozy and familiar feeling to customers when they use their feet at your booth.
Besides, a carpet with eye-catching patterns and textures will help the booth stand out and attract hundreds of booths at the exhibition.
Rolled vinyl flooring
One of the solutions to save costs is roll vinyl flooring. It can withstand heavy weight and high traffic density, is also very easy to clean, and can be applied in many different design spaces.
Vinyl flooring comes in many custom designs and patterns and can be an alternative to wood or stone to reduce costs.
Rubber floor
With the highlight of being able to withstand all weather, they are a great choice for booths that have to stand a lot. They are soft, reduce fatigue, and bring a comfortable, anti-slip feeling to users.
Foam cushion
The highlight of the foam mattress is that it is light and easy to install. They are an ideal choice for businesses with booths that need comfort, with a variety of colors and patterns giving you the freedom to be creative and make the right choice for your booth.
Printed board
A unique and new thing when you can customize printing as desired to create an exhibition floor with your brand’s own imprint. Make your mark and create a memorable experience for your visitors and potential customers.
Environmentally friendly flooring
Environmentally friendly floors are generally used for floors made from recycled or biodegradable materials that do not harm the environment, such as bamboo, recycled rubber, and bottle caps.
Using environmentally friendly flooring is a brand commitment to sustainability and environmental awareness.
LED strip
LED flooring is a new technology application, that brings a multi-sensory experience to customers. They can create a separate space, stand out, and separate from the rest of the booths with constantly changing images and colors, creating eye-catching and attractive effects.
>>See more: Nature booth design – A concept for future trends in exhibition spaces
How to choose the best type of trade show flooring
To make a decision to choose the most suitable and best type of trade show flooring, we can rely on the following factors:
Aesthetics
The desire to stand out and create a visual impression for customers is what brands aim for, so it is very important to ensure the aesthetics of the overall booth, bringing harmony and unity.
Durability
Trade shows often attract many visitors and businesses always want to reach as many customers as possible. It is necessary to ensure that the floor material is sturdy, safe, and able to withstand high traffic without affecting aesthetics.
Convenience (Easy to install)
In addition to external factors such as aesthetics and durability, convenience in installation and transportation also affects the cost and applicability of the product. That’s why people tend to want to choose materials that can be moved and flexibly changed when necessary.
Sustainability
Sustainability is a trend, an essential thing that needs to happen when we are witnessing and facing so many problems caused by pollution and climate change. Contributing a small part to protecting and preserving the environment is the way to sustainable development in the future.
It can be seen that making decisions and choosing materials to create trade show flooring requires considering many factors. Through this article, we hope to have helped you choose the most suitable and best type of flooring for your exhibition booth.
Hope the information we provide has given you valuable insights for creating an impressive booth. Gia Long is an exhibition contractor in the market. With nearly 20 years of experience in the industry and a team of skilled professionals, we are confident in helping you achieve a unique booth that attracts a large number of visitors.
