As the 2026 Auto Expo approaches, thousands of companies manufacturing, exporting, and supplying automation technology are preparing to participate in this year’s biggest event. However, not all booths make a strong impression or attract potential customers. This is because most businesses don’t fully understand the importance of a professional booth design. This article will guide you from A to Z on how to design and build an outstanding booth at the AW Vietnam 2026 exhibition, ensuring your brand stands out among hundreds of other booths.

What is Automation World Vietnam 2026? Why should automation companies attend?

The Automation World Vietnam 2026 (AW Vietnam 2026) exhibition brings together over 350 booths from companies manufacturing robots, PLC systems, industrial motors, automation equipment, and related technology suppliers.

To maximize opportunities at the Automation World 2026 exhibition, participating businesses need to achieve the following:

Create a clear and memorable brand identity for visitors. A well-designed, standard booth will allow visitors to see the logo and company name from afar, creating a strong first impression.
Providing an effective product display space allows customers to view details, perform demonstrations, and gain a better understanding of technical features. For the automation industry, a demo area is extremely important.
Create a professional reception area for B2B consultations, negotiations, and collecting potential clients’ contact information.
For these reasons, having a well-planned booth design is the first and most important step to success at AW Vietnam 2026.

When and where will the AW Vietnam 2026 exhibition take place?

If your business plans to participate in AW Vietnam 2026, knowing the exhibition’s time, location, and scale will help you proactively prepare personnel, products, and booths.

Time and location of AW Vietnam 2026

The AW Vietnam 2026 (World Automation Exhibition) is scheduled to take place over three days, from September 9th to 11th, 2026.

Information	Detail
Time	09/09 – 11/09/2026
Opening hours	09:00 – 17:00
Location	Vietnam Exhibition Center (VEC)
Address	Hanoi
Number of exhibiting businesses	Approximately 175 businesses
Booth size	Approximately 350 stalls
Expected number of guests	Over 10,000 visitors

When and where will the Automation World exhbition (AW Vietnam) take place?

Key areas of technology showcase

The exhibition focuses on showcasing the most advanced technological solutions centered around the core pillars of the Fourth Industrial Revolution:

Smart Factory Automation: Solutions for control, sensors, industrial robots, integrated systems, industrial IoT (IIoT) technology, cloud computing, and real-time production management systems.
Smart Vision / Machine Vision: Industrial image processing and computer vision technologies that support production quality inspection and monitoring.
Robots and Smart Mobility Solutions.
Smart Logistics: Automated Guided Vehicles (AGVs, AMRs), automated warehouse management systems, and supply chain optimization solutions.
Manufacture of electronics and smart components.
AI Connect: AI-powered connectivity applications and solutions for industrial production.

See more exhibitions in the same industry: VIIF 2026 – Vietnam International Industrial Fair

Common booth types at the Automation World 2026

Each business has different sizes, budgets, and goals, so choosing the right type of booth is essential. Below are the two most common types of booths that companies often choose at the Automation World 2026 exhibition:

Empty booths – Minimum 2 booths: The organizers hand over the empty space, and businesses proactively design and construct their exhibition booths according to their brand identity and display needs.
Standard booth: The booth is equipped with basic setup, including 1 kW of lighting, suitable for businesses looking to optimize costs and preparation time.
Premium booth: Featuring premium installation and equipped with 1 kW of lighting, this is ideal for businesses looking to create a striking space and enhance brand recognition at exhibitions.

Common booth types at the 2026 Automation World

Benefits of choosing Gia Long for booth design and construction at Automation World Vietnam 2026

When choosing a design and booth contractor for AW Vietnam 2026, partnering with a reliable and experienced company is essential. Gia Long provides professional exhibition booth solutions, helping businesses create an impressive, functional, and brand-focused space. Below are the key benefits Gia Long offers exhibitors at AW Vietnam 2026:

Extensive experience in the automation industry

Gia Long has designed and constructed over 300 exhibition booths, including many for companies manufacturing robots, PLC control systems, industrial motors, and other automation technology suppliers. With this experience, Gia Long understands the specific requirements of the industry: the need for a 3-phase electrical system for demonstrations, and the need for a heavy-duty structure for machinery.

Self-produced – competitive prices

Unlike many companies that only provide consulting services and then outsource labor, Gia Long owns its own production facilities in Ho Chi Minh City (3,000 m²), Hanoi (1,000 m²), and branches in Laos and Cambodia. Because it manufactures its own products without intermediaries, Gia Long’s costs are typically 20-30% lower than those of its competitors.

Free 3D design

Customers have the opportunity to view the version 3D booth design. We provide detailed pre-production feedback, including views from multiple angles, colors, materials, and lighting systems. This gives clients confidence that the final booth will meet their expectations. Gia Long allows unlimited 3D revisions until the client is 100% satisfied.

24/7 support available at the event

One of the biggest benefits is that Gia Long doesn’t just finish the installation and leave. A team of engineers and technicians from the company will be on-site 24/7 to handle any issues: from broken tables and malfunctioning lights to unexpected electrical problems. This ensures that your booth remains in top condition throughout the exhibition.

Reserve your booth – reuse it next year

If a company plans to participate in the exhibition for the second time or on a regular annual basis, Gia Long offers a service to preserve the main structure. The following year, only modifications to the content, additions of new components, or updates to reflect current trends are needed. This saves 30-40% of the cost compared to building a completely new booth.

20 years of experience

These figures are not just statistics; they prove that Gia Long has earned the trust of thousands of businesses. Each booth is the result of dedication, professionalism, and a commitment to delivering the best value to customers.

The AW Vietnam 2026 exhibition is a golden opportunity for your business to reach new customers, expand your market, and establish valuable long-term B2B relationships. However, to succeed, a booth needs to be professionally designed and constructed, with full support from the construction company. With 20 years of experience, our own manufacturing facility, free 3D design, 24/7 support, and over 20,000 completed booths, Gia Long is the ideal partner for businesses wanting to build an outstanding booth at the 2026 automation exhibition.

Contact Gia Long today for a free exhibition booth design quotation and get detailed pricing tailored to your booth requirements. Our team will help you choose the right design and construction solution while optimizing your exhibition budget.